Get to know

Action Coach Misty

Misty McEwen-Cassady is a visionary leader with a unique approach to business and personal development. Over the years, she has become a trusted name in productivity, business credit building, and financial literacy. As the owner of Pinnacle Tax Accounting Firm, she provides comprehensive services in accounting, bookkeeping, taxes, payroll, and business credit. Additionally, as a natural skincare expert, Misty empowers women to embrace holistic health in harmony with their professional goals. Her passion for helping others led her to create several ventures, including Natural Skincare Chick, Pinnacle Tax Accounting, WIB Coffee Chats, and WE Startup Network, a thriving community of women entrepreneurs collaborating for success.

My Mission

My mission is simple: to empower women to take control of their time, their business, and their financial future. Through strategic coaching, educational resources, and my signature productivity systems, I help women entrepreneurs streamline their businesses and perform at their highest potential. By doing this, we unlock pathways to financial independence and sustainable growth.

I am committed to ensuring that every woman I work with not only dreams big but takes the necessary actions to

achieve those dreams.

Through tailored coaching programs, I strive to remove barriers, provide clarity, and push my clients towards success.

I definitely didn't get here overnight though.

In fact, quite the opposite...

My journey was full of twists, turns, and even moments of self-doubt. I've experienced the struggles of balancing life and business, learning the hard way what works—and more importantly, what doesn’t.

There were days when it felt like everything was an uphill battle, and success seemed so far out of reach. But through perseverance, self-belief, and action, I was able to turn my challenges into stepping stones that led me to where I am today. If you’ve ever felt like you're climbing an impossible mountain, trust me, I understand. That’s why I do what I do—to help women like you push through the struggles and emerge stronger on the other side.

What's more, I did it differently than most...

Most people take the conventional route. They follow the "rules" set by society, their industries, or even their families. But I decided early on that

playing by someone else’s rules wouldn’t work for me. I crafted my own blueprint for success—a roadmap that embraced flexibility, innovation, and a healthy dose of risk-taking.

By building multiple businesses and creating systems that work

for me rather than fitting into someone else’s mold, I’ve carved out a unique space in the entrepreneurial world. And that’s the approach I want to share with you—a way to achieve success on your own terms.

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It doesn't matter if no one else believes in you.

What matters is if YOU believe in you.

What matters is if YOU believe in you. You see, belief in yourself is the foundation of everything. I know firsthand how easy it can be to get discouraged when others don’t understand your vision. But your journey is your own, and you must be your biggest cheerleader.

I teach my clients that self-belief is not only essential; it’s non-negotiable. When you truly believe in your ability to succeed, that confidence will fuel your actions and, ultimately, your results.

Care to get even more personal?

Here Are a Few Fun Facts About Me:

  • I’m the founder of WE Startup Network, a community that uplifts and empowers women on their Start Up business journey.

  • I own or co-own several businesses, including Empire Serv Inc, Heart of NC Transportation, Natural Skincare Chick, Pinnacle Tax Accounting Firm, Tri-Accountability, and the American Yoni Steam Association.

  • I’ve authored impactful books like "ACTION: A Guide to Awakening Your Inner Boss by Taking Action" and "Girl, Get Your Shit Done! The Ultimate Guide to Practical Productivity Strategies for Women."

  • I’m passionate about community outreach and helping women entrepreneurs build strong networks, particularly through WE Startup Network and WIB Coffee Chats.

  • When I’m not coaching or speaking, you’ll find me working on natural skincare formulations for Natural Skincare Chick or crafting the next big idea for women entrepreneurs.

Not to give you whiplash and get all "serious" all of a sudden, but just in case you dig a professional bio too...

Misty McEwen-Cassady is a multifaceted force to be reckoned with. With 25 years of experience as an accountant and payroll professional, she's not just an expert in financial matters; she's a visionary leader, international speaker, accomplished author, seasoned entrepreneur, and renowned productivity coach.

Her commitment to personal and professional growth has led her to create several successful ventures, including Get It Done University

, where she houses her signature training programs focused on empowering individuals and businesses to reach their full potential. As an international speaker, Misty shares her insights on business development, financial literacy, and personal development with audiences worldwide. She is the author of books such as

"ACTION: A Guide to Awakening Your Inner Boss by Taking Action"

and "Girl, Get Your Shit Done! The Ultimate Guide to Practical Productivity Strategies for Women."

Misty is also deeply committed to community, founding platforms like WE Startup Network

and Purpose Driven Black Women, which foster collaboration, growth, and support for women entrepreneurs. She continues to inspire through her leadership, innovative coaching programs, and unwavering belief in the power of taking action.

Credentials and Ownerships:

Founder of Natural Skincare Chick, Pinnacle Tax Accounting Firm, WE Startup Network, American Yoni Steam Association, and WIB Coffee Chats. .Co-Owner of Tri-Accountability and Empire Serv Inc, Heart of NC Transportation, a Medicaid-approved Non-Emergency Medical Transportation company.